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General Mills

GM Breakfast Club

Insight:General Mill's famous cereal mascots are nonexistent on social media (and that's a fact!)


A Social campaign that brings the General Mills cereal mascots back into the spotlight through Instagram and Tik-tok profiles 




Click to play each Tik Tok and click the music note to play with sound!



Art Director: Me!

Copywriter: Me! Addie Leavitt

& Daniela Aaron

Content Creators: Addie Leavitt & Daniela Aaron


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