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General Mills
GM Breakfast Club
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Insight:General Mill's famous cereal mascots are nonexistent on social media (and that's a fact!)
A Social campaign that brings the General Mills cereal mascots back into the spotlight through Instagram and Tik-tok profiles
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Click to play each Tik Tok and click the music note to play with sound!
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Art Director: Me!
Copywriter: Me! Addie Leavitt
& Daniela Aaron
Content Creators: Addie Leavitt & Daniela Aaron
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