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Cracker Jack x MLB World Series

The Sound of Baseball

A 360 Campaign in honor of baseball announcer legend, Vin Scully, who died this past year after 63 years of announcing games. Cracker Jack  will tip it's hat to Vin during the World Series by substituting  "Vin" 
for "Cracker Jack" in the iconic 7th inning song  "Take me out to the ball game".

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This 30 second teaser will be released on TV and shown during the  first inning of the game to get fans ready for the 7th inning of the first world series game when the new lyrics  will be presented

The new lyrics ( that are changed in the second line) will be sung across the crowd and also broadcasted for fans watching and singing along at home

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Exclusive Vin Scully Cracker Jack bags will be available for purchase at the World Series

Of course there is a Cracker Jack Prize! Exclusive Vin Scully Baseball Cards will be featured in each bag

Patches on the player's jerseys  will be featured during the series and for sale for the fans

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Art Direction: Me!
Copywriter: Carter Halvorsen
Video edit: Sam Sweeny
Original score for video made from baseball sounds: Carson Ripley


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