A Campaign that celebrates basketball's rising stars, girls.
An addition of a ponytail to the logo and change in the spelling of the brand helps to emphasize that Air Jordan is for girls too.
A shoe designed by little girls made for grown men.
Every shoe bought donates money to girl's
Basketball Associations across America
Air Jada , Air Julia, Air Jessica, Air Jordyn, Air Jane
With customizable patches to Switch up the look
so anyone can rep any girls style:
Art Director: Me!
Copywriter: Danny Facer
Photographer: Tyler Davies, Moran Capener, Hannah Gulbrandsen