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Air Jordyn*

Fly Higher

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A Campaign that celebrates basketball's rising stars, girls.

 

 

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An addition of a ponytail to the logo and change in the spelling of the brand helps to emphasize that Air Jordan is for girls too.

 

 

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A shoe designed by little girls made for grown men. 

Every shoe bought donates money to girl's

Basketball Associations across America

               

 

 

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Air Jada , Air Julia, Air Jessica, Air Jordyn, Air Jane

 

 

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With customizable patches to Switch up the look

so anyone can rep any girls style:


               

 

 

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Art Director: Me!

Copywriter: Danny Facer

Photographer: Tyler Davies, Moran Capener, Hannah Gulbrandsen

 

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