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Consumer Insight: Everybody says I'm fine, but only 1 in 5 people actually mean it

Creative Strategy: Meta Criticism of the "I'm fine" liars and corresponding solution that can tell the truth for consumers

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Art Director: Annabelle Peterson

Animator: Ben Hancock

Copywriter: Carter Halvrosen

Content Creator:  Taylor Ballard

Manager: Wes Walton

Producer: Kaylee Kress

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