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VANS X TONY HAWK FOUNDATION
ABOUT 70,000 SKATEBOARD INJURIES REQUIRE A VISIT TO THE HOSPITAL EACH YEAR. OF THOSE INJURIES, 20% ARE TO THE HEAD. SINCE SKATEBOARDERS OFTEN PRETEND THAT HELMETS DON'T EXIST AND CHOOSE NOT TO WHERE THEM, VANS CHOOSES TO PRETEND THEY DON'T EXIST EITHER AND LAUNCHES THEIR NEWEST PRODUCT IN RESPONSE....THE HELMET LOL.
GAMING
HELMET-WEARING AVATARS WILL STILL BE OPTIONAL...JUST AT A PRICE. IF YOUR PLAYER BAILS FROM THEIR BOARD AND IT RESULTS IN A HEAD INJURY, PLAYERS WILL LOSE ALL THIER POINTS AND NOW HAVE TO PLAY ON EXPERIENCING THE AFTERMATH OF A HEAD INJURY SIMULATION.
PRODUCT RELEASE: HELMET
ART DIRECTOR: ME
COPY: IZZY VACLAW
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