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Consumer Insight: Too many children are abused at home but stay silent about it when they come to school.

Creative Strategy: Band-Aid heals by providing resources to end the silent suffering of children.

Product Redesign

Band-Aids will be sold in blue for the month of April (to show support to abused children). Each wrapper will feature a statistic on child abuse. Additionally, Band-Aid boxes will be redesigned to feature a QR code which takes people to the Band-Aid Pledge to learn the signs and resources to end child abuse.

Scanning the QR code takes you here

Digital Trend

Band-Aid invites the public to show support to child victims of abuse by changing profile pictures to photos of themselves as children for the month of April.

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Print ads


“Bandaid Box”– Stamp

This simple stamp allows children to cry for help without actually saying anything. Teachers will stamp this box onto the top of worksheets with a disclaimer video (made by Band-Aid) to check the “Bandaid Box” if they would like a teacher to pull them aside to privately discuss any “boo-boos” at home.

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“Band-aid Box”– Dispenser

This dispenser in elementary school bathrooms carries special edition Band-Aids designed specifically for children to report abuse. Each Band-Aid wrapper has a section for children to write their names. From watching the disclaimer video, children know that they can sign the wrapper and dispose of it in a case that only teachers have access to.

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Art Director: Annabelle Peterson

Copywriter: Ashley Hale

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